Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

Multi-story brick and beige residential buildings with white balconies and peaked roofs.

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better develop a strategy. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

Modern living room with a white sectional, tall windows, and an adjoining dining area.

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Modern kitchen with a large white island, stainless steel double ovens, and pale wood flooring.

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

Open-plan living room and kitchen with a staircase, large windows, and light modern furnishings.

Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Modern kitchen with a marble island and floor-to-ceiling windows overlooking city buildings.

Step 5: Evaluate Offers

Once you’ve accepted an offer, the focus shifts from negotiating the deal to getting it to the closing table. We’ll help coordinate the next steps, keep track of important deadlines, and stay in communication with the buyer’s agent, attorneys, lender, and other parties involved in the transaction. There are often several moving pieces after an offer is accepted, from inspections and financing to appraisals and final preparations for settlement. We’ll be there to help keep everything organized, answer questions along the way, and address issues as they come up so the process stays on track.

Brick and stone townhomes with metal balconies, front stairs, and a landscaped lawn.

Step 6: Accept an Offer

With the sale moving toward closing, it’s time to start preparing for the transition. If there are any repairs or other items you agreed to complete as part of the sale, we’ll help keep those on track and make sure they’re completed as expected. This is also the time to focus on your move. Start packing, arrange for movers or storage if needed, and plan for the home to be fully cleared out by the agreed-upon date. You’ll also want to schedule the cancellation or transfer of utilities, internet, lawn care, trash service, and other services tied to the property. We’ll stay in touch throughout this stage and help make sure there are no last-minute surprises as you get ready to hand over the home.

Staged living room with a gray chaise lounge, neutral furnishings, and glass doors opening to a balcony.

Step 7: Get Ready to Close

Closing day is when the sale officially comes together. The necessary documents are signed, the buyer’s funds are transferred, and ownership of the property is transferred to the new owner. We’ll be available throughout the process to help answer questions and make sure everything stays on track. Once closing is complete, the sale is finished and you can officially move on to the next chapter.

Open-plan loft with a black spiral staircase, glass-railed mezzanine, gray sofa, and white kitchen.

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

Jackie A.

Jackie A.

We used Katie to sell our home in South Philly and she was amazing from start to finish. We had an uncertain timeline and as soon as we found somewhere to move she was ready to help us list. She walked through our house and we ...
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Seller

Seller

We sold our family home in South Philly through McCann Realty. I highly recommend using Katie McCann. She is so knowledgeable about the market and is very professional. She made it painless. Nicole, who handled a lot of the pap...
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Rodney N.

Rodney N.

Katie is an exceptional real estate agent! She consistently finds off-market gems, provides expert guidance on design, and markets my properties to get top dollar. Her dedication and expertise are unmatched—I highly recommend h...
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Buyer

Buyer

Katie did an amazing job assisting us with the purchase of our new home. She has extensive knowledge of the Philadelphia area, and was super responsive and flexible and worked around our busy schedules. I would recommend Katie ...
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Kaitlyn L.

Kaitlyn L.

As first-time homebuyers, we really appreciated how responsive and knowledgeable Katie was throughout the process. She answered all our questions with patience and made sure we felt supported every step of the way. She and her ...
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Riley K.

Riley K.

First-time homebuyer here. As someone who knew nothing about the market, Katie was an incredible asset to have in every way. She made things feel seamless from start to finish. Most importantly, it genuinely felt like Katie had...
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Gabrielle B.

Gabrielle B.

We’ve chosen to work with Katie and Sean through every chapter of our time in Philadelphia—from renting our first home, to buying our first home, and then selling it years later. They are incredibly honest and knowledgeable, an...
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Yuliya K.

Yuliya K.

Working with Katie made our first-time home buying experience a breeze! She was incredibly accessible to answer all of our questions, was very knowledgeable about the local market, and provided invaluable advice as we toured ho...
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Seller

Seller

Katie did an outstanding job of assisting me in the sale of an estate family home. I was nervous about the process and how long it might take, but Katie made everything easy and understandable. We met in person and she took the...
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Amanda K.

Amanda K.

Katie & Sean recently helped us sell our first home in South Philly. Unfortunately, our original listing went stale and our previous agent had run out of ideas to make the property sellable. We contacted Katie & Sean from the M...
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Buyer | Seller

Buyer | Seller

Katie is amazing. She is one of the most knowledgeable realtors in the area, and we have complete confidence whenever we work with her. She is responsive, strategic, and always advocates for our best interests. After we purchas...
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Adam

Adam

Katie has been an instrumental partner for us in both buying and selling homes. She brings deep expertise in the Philadelphia market and was consistently responsive whenever we had questions throughout the process. She also wen...
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Kevin I.

Kevin I.

I initially had my house listed with another realtor, but things didn’t work out. I decided to go in a different direction and came across Katie and her husband, and I’m really glad I did. From the start, they were extremely kn...
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Buyer | Seller

Buyer | Seller

Katie made both buying and selling an easy, low-stress experience. She was extremely knowledgeable and was able to explain things that we didn't understand much more clearly. Communication was timely and to the point, which was...
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Qian Z.

Qian Z.

Katie did an outstanding job assisting us with the purchase of our new condo. Her expertise in the market, responsiveness, and guidance made the entire process so much smoother. She has been absolutely amazing, and we are truly...
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Savannah F.

Savannah F.

As first-time homebuyers looking for a condo in Philadelphia, we couldn’t have asked for a better team than Katie and Sean. They were incredibly knowledgeable about the local market and walked us through every step of the proce...
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Buyer

Buyer

We had an exceptional experience working with Sean. From start to finish, he was attentive, patient, and truly listened to our needs—making us feel as though we were his only clients. He met us exactly where we were on our home...
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Thomas N.

Thomas N.

Sean was an outstanding buyer's agent. Professional, knowledgeable, articulate, responsive, and trustworthy—Sean makes the property-buying process clear and easy. He also goes above and beyond to set you up with competitive len...
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Kevin S.

Kevin S.

Sean did a terrific job assisting us with the purchase of a condo in downtown Philadelphia. His knowledge of the real estate market in downtown Philadelphia was instrumental in locating several quality options for our potential...
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Anna T.

Anna T.

Sean is the person to help you find the perfect home! He genuinely cares about his clients and about finding the right home for them. Honest, dedicated, and knowledgeable! Highly recommend!
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Real Estate with a Human Touch

Katie and Sean combine years of real estate experience with a thoughtful, hands-on approach to give every client the personal attention they deserve. We believe in clear communication, honest advice, and being there throughout the process, creating a real estate experience built on trust, confidence, and genuine relationships.

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